Welcome to Treacy & Wiersema Online Test
Use the results for more in depth insight and better discussions.
How do Porter and others define strategy?
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The discipline of market leaders
The book “the discipline of market leaders: choose your customers, narrow your focus, dominate your market” written by Treacy Wiersema was launched in 1995. It made The New York Times Best Seller list. The book discusses competitive business strategies.
See also an article in the HBR about this topic.
The Treacy & Wiersema model discusses the value disciplines:
In order to achieve its full potential and become successful, a company must do well in all three areas and become excellent in at least one of them and having a certain treshold on the others .
What others said
“It helped us to have a good discussion where we want to stand for.”
“We thought we were much more customer focussed than the results showed us, so this was a good starting point to think what we good do more.”
“It helped us to have a structured discussion between the people of R&D andthose of Marketing. The diagrams showed the differences and we as facilitators good help them out to get a mutual picture for the future.”
Why Treacy & Wiersema test?
Why do organizations invest time in defining the business strategy?
Because a strategic plan establishes a direction for your business to take, it will help it sharpen its focus in order to get there. Strategic planning can therefore help your organization develop the right goals and targets and help everyone focus their efforts into meeting them.
For the process to define your business strategy, or refresh it, you can use the Treacy & Wiersema test result outcomes to start the discussion.
And marketing strategy?
You can also use it for defining the marketing strategy. As strategic marketing is more than the focus of the value discipline framework, is can be used in certain steps of defining the marketing strategy. Furthermore, it can also help to align the strategic marketing with the organization’s target and goals.
Click here to read in which steps defining your marketing strategy the framework can be beneficial.
Affordable Tests for Better Insights
There are three kinds of tests. One company version in which the current situation and the perceived future situation will be explored. This version can be extended with the competing values framework of Quinn and Camerom. To make a link between culture and the preferred value discipline. The third option is to inquire under your customers what their perception is about your company’s value discipline. It also includes, reported separately, a part of these customers see your services or products as a commodity.
- Including 10 participants
- Including own reference (consultancy / company name)
- Including interactive reporting (select one or more participants to see their results
- Including future and current insight
- Including “workshop” handbook
Frequently Asked Questions
General Questions
Is it possible to have more participants then 10
Yes, this is possible.
For example, you would like to have 12 participants. Please select first the test you would like to do then go to extra participant by pricing & ordering. Select the number of extra participants and go to payment in the shopping cart. There will be two orders. One the test you have selected and one for the number of extra participants
What is the added value of the Culture Values extension?
The competing values framework of Quinn and Cameron is diagnosing the company culture. These cultures preference’s can be matched to a value discipline of Treacy & Wiersema.
It gives an organization / facilitator extra insight in how far a preferred value discipline is supported by the company’s culture.
Can we as a consultancy firm use this test to our clients?
Yes.
Your consultancy firm will be in the lead. We will provide you with the login codes for the participants, so you can send them yourself. As all other communication.
Workshop Questions
Is there a facilitator's handout?
Yes. The facilitator hand-out has additional information that could help you with the preparation for a workshop. It includes per value discipline insights on the preferred organizational structure, core processes, culture, management systems and information technology.
You can use these insights in group discussions to get collectively a better understanding what is right for the own organization.
Who will send the survey invitations?
You can send them yourself or we can send the invitations for you.
Normally, we will send you the unique login codes. We also include a concept introduction text which you can edit and use to send the invitations.
Does a participant receive its own results directly?
A participant will not see is own answers directly.
The objective is to create a common understanding and to have a joint discussion.The results of all participants will be bundeld and send to the facilitator. He/She can show the information. Selections can be made by person, group of persons or total.